We receive many press releases on a daily basis, many of them are fairly mundane but occasionally some do stand out like this corker that came in today from Bentley.
Now, I have checked my calendar and I’m certain it’s not April Fools Day, but, believe it or not, Bentley have announced a trial of a mobile fuelling service for the drivers of their finest Luxo-barges in partnership with Filld, as stopping at an actual filling station is way beneath the average Bentley driver who is way too busy to undertake such a menial task of filling up a car like the rest of us mere mortals, I shit you not.
If your view of Bentley drivers was already set out, as in they are more than a bit aloof, then this viewpoint is now fully confirmed.
Here are a couple of golden quotes from this hilarious press release:
“The ground-breaking Filld fuel-delivery service provides Bentley drivers with an unparalleled level of convenience, and the two companies foresee additional benefits in the future, including predictive fuel ordering where the car places an order for itself based on fuel level, location and customer preferences.”
“Bentley ownership is about more than just the vehicle – it’s the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time. Our Connected Car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle.”
“Filld and Bentley share a vision for leveraging powerful connected car technology – to one day eliminate the need for customers to refuel their cars themselves, removing inconvenience, and giving them more of their valuable time back.”
Yeah right, based on the press release, this service that gives you more of your ‘valuable’ time back is only available in the USA, possibly in California, regardless it gave me a laugh so thanks, Bentley you have made my day slightly more amusing.