Audi for some reason, have decided to use what normally would be a very private event, the birth of a new family member.

In this case Audi is the family and the new 2015 RS3 is the new arrival.

Audi clip

Frankly I would have loved to have been in the meeting where they pitched the idea ‘Lets have a screaming Audi R8 give birth to a new Audi RS3′.

Overall, this is by far the strangest advert for a car I have seen However if you work in PR at Audi, congratulations as it’s having the right effect and getting the internet talking about a new model whilst freaking everyone out just ever so slightly.

Enjoy the clip and if you lose you’re lunch you have only yourself to blame………..