BMW long renowned for making the ultimate driving machine and their long applauded ‘M’ performance cars are also fairly well know for their art as well.
In a month where we have already wished the long serving BMW 3 series it’s 40th birthday it’s also happens to be the anniversary of the creation of the very first BMW art car.
The very first car canvas was a personal favourite of mine in the form of a BMW 3.0 CSL and was create for 1975 Le Mans 24 hour race.
Is there anything cooler than a fast BMW turned into a moving canvas, I think not.
BMW press release:
Munich. Lichtenstein. Warhol. Koons. Stella. Calder. Rauschenberg. Holzer. Elíasson. Since a BMW 3.0 CSL painted by Alexander Calder lined up for the Le Mans 24-hour race exactly 40 years ago, the BMW Art Car Collection has fascinated both art and design enthusiasts as well as car and technology fans all around the world.
Ever since the invention of the motor car, artists have drawn inspiration from the thrill of speed, from the phenomenon of mobility and from racing cars as examples of modern sculpture. Since 1975, BMW Art Cars have been a central feature of this story. The idea behind the BMW Art Cars was the brainchild of French racing driver and art enthusiast Hervé Poulain: 40 years ago, Poulain asked artist friend Alexander Calder to apply his creative talents to his race car. Together with Jochen Neerpasch, then BMW Motorsport Director, the first BMW Art Car was born – and it became an instant crowd’s favourite on the race track. Since then, new additions to the BMW Art Car Collection have been made over the years at irregular intervals, with unique works of art from artists such as Andy Warhol, Roy Lichtenstein, David Hockney and Jeff Koons.
“The BMW Art Cars provide an exciting landmark at the interface where cars, technology, design, art and motor sport meet,” reflects Maximilian Schöberl, Senior Vice President, Corporate and Governmental Affairs, BMW Group. “The 40-year history of our ‘rolling sculptures’ is as unique as the artists who created them. The BMW Art Cars are an essential element and core characteristic of our global cultural engagement.”
The anniversary celebrations got under way with exhibitions in Hong Kong, at the Centre Pompidou, the BMW Museum and the Concorso d’Eleganza at Lake Como, where the first four BMW Art Cars by Alexander Calder, Frank Stella, Roy Lichtenstein and Andy Warhol, plus the M3 GT2 created by Jeff Koons, were all on display. Further presentations are set to follow later in 2015 in New York, Miami and Shanghai.